Live and Online Events

These are not new ideas, but highlight my approach to marketing events.

Marketing Creative Brief: Audi Flatirons Sponsorship – Denver Polo Classic

Marketing Creative Brief: Audi Flatirons Sponsorship – Denver Polo Classic

Campaign Goal:

  • Increase brand awareness and positive brand association with luxury and prestige among a high-income audience in the Denver Metro area.
  • Generate qualified leads and interest in test drives for new Audi models.
  • Drive traffic to the Audi Flatirons website and social media pages.


Target Audience:

  • Affluent Denver Metro residents (age 35+)
  • Professionals and entrepreneurs with a taste for luxury
  • Individuals interested in polo, equestrian sports, and the finer things in life


Campaign Message: Audi Flatirons – Where sophistication meets performance. Experience the pinnacle of luxury automotive design at Denver Polo Classic.

Campaign Timeline:

  • Pre-Event (4 weeks prior): Build anticipation and excitement
  • During Event: Maximize engagement and brand visibility
  • Post-Event: Capture leads and extend the conversation


Content Channels: Facebook, Instagram, Email marketing, Website

Facebook & Instagram:
Pre-Event:

  • Eye-catching visuals featuring Audi models at past Denver Polo Classic events.
  • Short videos highlighting the elegance and excitement of polo alongside the sleek design of Audi vehicles.
  • Announce the sponsorship and invite followers to visit the Audi Flatirons booth at the event.
  • Run a contest or giveaway to generate excitement (e.g., win tickets to the event or an Audi test drive).

During Event:

  • Live stories and posts showcasing the Audi Flatirons booth, event highlights, and interactions with attendees.
  • Encourage audience participation with branded filters or interactive polls.
  • Feature user-generated content with the hashtag #AudiPoloInTheRockies.

Post-Event:

  • Share a recap video or photo album of the event, featuring Audi’s presence.
  • Thank attendees for visiting and announce any upcoming test drive opportunities.
  • Highlight customer testimonials about their experience at the Audi Flatirons booth.

Email Marketing:
Pre-Event:

  • Exclusive email invitation to Audi Flatirons customers about the sponsorship and event details.
  • Offer a special incentive for visiting the Audi Flatirons booth (e.g., VIP access, a chance to win a prize).

Post-Event:

  • A follow-up email thanking customers for their interest and showcasing event highlights.
  • Include a call to action to schedule a test drive or visit the Audi Flatirons website.

Website:

  • Create a dedicated landing page for the Denver Polo Classic sponsorship.
  • Include information about the event, Audi’s participation, and details about special offers.
    Feature high-quality visuals and engaging content that reflects the luxury theme.
  • Integrate social media sharing buttons and encourage website visitors to follow Audi Flatirons on social media.

 

Metrics & Measurement:

  • Track website traffic, social media engagement (likes, comments, shares), reach, and impressions.
  • Monitor the number of leads generated through the campaign (e.g., test drive sign-ups, email opt-ins).
  • Use social listening tools to track brand sentiment and measure the overall success of the campaign.

Additional Considerations:

  • Partner with Denver Polo Classic organizers for cross-promotional opportunities.
  • Develop high-quality visuals and engaging content that resonates with the target audience.
  • Maintain a consistent brand voice and message across all channels.
  • Respond to comments and messages promptly to build relationships with potential customers.

Marketing Creative Brief: Webinar – Q&A with Audi Flatirons Service & Parts Team

Webinar Title: Ask the Experts: Your Audi Service & Parts Questions Answered!

Date and Time: Monday, May 5th 2024 at 12:00pm

Campaign Goal:

  • Increase customer engagement with the Audi Flatirons service and parts department.
  • Educate viewers on Audi service recommendations, parts availability, and after-sales care.
  • Generate leads for future service appointments and parts purchases.

Target Audience:

  • Existing Audi Flatirons customers
  • Audi owners in the Denver Metro area considering service or parts needs

Team Members:

  • [Name & Title]: Audi Flatirons Service Manager (Focuses on answering service-related questions)
  • [Name & Title]: Audi Flatirons Parts Manager (Focuses on answering parts-related questions)

Webinar Incentive: All attendees will be entered into a drawing to win a complimentary Audi car care package (including car wash, oil change, and interior detailing).

Top 5 Q&A Questions

  1. What are the recommended service intervals for my Audi model? Learn how to keep your Audi performing at its peak!
  2. What signs indicate I may need to schedule service soon? Don’t ignore these warning signs! Get expert advice.
  3. What genuine Audi parts are essential to maintain my warranty? Ensure your Audi is covered with the right parts.
  4. How can I find the parts I need for my specific Audi model? We’ll show you how to find the perfect parts with ease!
  5. What are the benefits of using Audi Flatirons for service and parts compared to other options? Discover the Audi Flatirons difference and experience true expertise.

Pre-Webinar Marketing:

  • Promote the webinar on social media platforms (Facebook, Instagram) at least 3 weeks prior.
  • Include eye-catching visuals featuring Audi vehicles and service technicians.
  • Highlight the Q&A format and the chance to win a free car care package.
  • Share the webinar registration link in your email marketing blasts to existing customers.
  • Partner with local car clubs or online forums to spread awareness.

 

Webinar Content:
  • Open with a brief introduction of Audi Flatirons and the service & parts team members.
  • Moderate the Q&A session, ensuring a clear flow of questions and answers.
  • Encourage live audience participation through chat functionalities.
  • Showcase genuine Audi parts and service procedures (optional: pre-recorded visuals).
  • Dedicate time at the end for additional audience questions.
Post-Webinar Marketing:
  • Send a thank-you email to all attendees with a recording of the webinar (if applicable).
  • Share key takeaways and answers to frequently asked questions on social media.
  • Announce the winner of the car care package on social media and your website.
  • Offer a special discount on service or parts for webinar attendees.
Metrics & Measurement:
  • Track the number of webinar registrations and attendees.
  • Monitor audience engagement during the live session (questions asked, polls participated in).
  • Analyze post-webinar website traffic and inquiries related to service and parts.
  • Track the number of leads generated from the webinar (service appointments booked, parts purchases).