Growth Hacker
As a Jack of All Trades, or Marketing Pantologist, I created this landing page to demonstrate a handful of the skills I will bring to Scope Technologies. In addition to competitive research and SEO/SEM planning, and blogs, and creative, and emails…, there’s more I can provide and would love to share.
Improving SEO / SEM
SEO keywords and strategies should be incorporated into your SEM keywords and strategy because they work together to improve your organic and paid search results. Knowing this, I preformed a mini GAP Analysis for Scope Technologies to identify keywords used by competitors that could be used to increase our rankings in ads and website blogs.
This list is a start to identifying keywords to use on the website and Google Ads, with a note that it need to be culled.
Using some of those same keywords, I would create Google, Facebook, and LinkedIn posts / ads – like the Google Ads here.
To help with SEO and provide content for social media, I would recommend a monthly or quarterly blog. Below is the beginning of a blog outline.
Taking Rooftop Measurements to New Heights: How Aerial Imaging and CAD are Revolutionizing the Construction Industry
For contractors, architects, and engineers, accurate rooftop measurements are the foundation for successful projects. Traditional methods, relying on technicians scaling roofs with tape measures, can be time-consuming, dangerous, and prone to errors. However, the integration of aerial roof measurement technology and Computer-Aided Design (CAD) software is revolutionizing the industry, offering a safer, faster, and more efficient approach.
The Power of Pixels: How Aerial Imaging Captures Rooftop Data
Gone are the days of scrambling on rooftops. Aerial roof measurement utilizes high-resolution imagery captured from drones or satellites. These images provide a detailed, bird’s-eye view of the entire roof structure, allowing for precise measurement of:
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- Roof area: Calculate the exact square footage for material estimates and project planning.
- Pitch: Determine the slope of each roof plane for accurate structural analysis and drainage calculations.
- Dimensions: Measure complex roof features like hips, valleys, ridges, and eaves with ease.
- Flashing and penetrations: Identify existing vents, skylights, and chimneys for material planning and repair estimates.
This data is then fed into specialized software that creates a CAD model of the roof. This model allows for a deeper understanding of the roof’s geometry and potential challenges.
Safety First: Taking the Danger Out of Roof Measurement
Safety is paramount in construction. Traditional roof measurement methods expose workers to the risks of falls, slips, and uneven surfaces. Aerial imaging eliminates these hazards entirely, keeping workers safely on the ground.
- In 2022 residential roofing contractors experienced 33 fatal injuries, a 6.5% increase from 2021. The data shows 27 of those deaths were caused by a fall, trip or slip – nearly 82%.
By adopting aerial roof measurement technology, companies can demonstrate a strong commitment to worker safety, potentially improving morale and reducing worker compensation claims….
I would create a social media calendar with posts that cover a variety of Scope Technology benefits such as waste reduction, cost savings, time savings… customer testimonials, trades shows, as well as links to the blogs.
Below are a handful of Facebook and LinkedIn posts. And yes, images would be included.
- Dive into precise project execution with #BlueprintScope from #ScopeTechnologies. Turn your blueprints into accurate measurement reports and optimize your resource allocation! 📏📐 #ConstructionAccuracy #TechDrivenBuilds
- Ready for a roof overhaul? #RoofScopeX delivers comprehensive details, from square footage to pitch specifics, all from high-quality aerial images. 🏡📷 #DetailedRoofing #SmartEstimates
- Elevate your roofing bids with #RoofScope’s unparalleled detail—every material list, every measurement, backed by top-notch accuracy. Outbid competition with confidence! 🎯🛠️ #PrecisionRoofing #CompetitiveEdge
- Say hello to flawless gutter installations with #GutterScope. Our detailed reports ensure proper water management for your property, protecting your foundation and landscaping. 💦🏡 #GutterAccuracy #HomeProtection
- Dive into precise project execution with #BlueprintScope from #ScopeTechnologies. Turn your blueprints into accurate measurement reports and optimize your resource allocation! 📏📐 #ConstructionAccuracy #TechDrivenBuilds
Yes, Facebook and LinkedIn posts can be used across platforms, but I recommend having specific content for both.
- Optimize your bidding process with #ScopeTechnologies. Our Opportunity Plan ensures your residential projects are backed by accurate measurements with 24HR RoofScope reports. Take control of your estimates today! #AccurateBidding #ConstructionExcellence
- Architects, enhance your project delivery with #ScopeTech’s Growth Plan. Enjoy a 5% discount on reports and gain access to 12HR RoofScope for all your design needs. Quality and speed in one package. #ArchitecturalAccuracy #DesignInnovation
- Engineering precision meets tech with #ScopeTech’s Advantage Plan. Get a 7% discount on our meticulous reports, plus dedicated account management for your engineering projects. #EngineeringSuccess #PrecisionTech
- Insurance professionals, streamline your claims process with #ScopeTechnologies. Our detailed SidingScope reports provide you with the data you need, when you need it. #InsuranceAccuracy #ClaimsSimplicity
- Optimize your bidding process with #ScopeTechnologies. Our Opportunity Plan ensures your residential projects are backed by accurate measurements with 24HR RoofScope reports. Take control of your estimates today! #AccurateBidding #ConstructionExcellence
Join Us Wednesday, May 15th @ 12pm MST
5% Report Discount for all attendees
REGISTER TODAY!!!
Click the image below and view the email in your browser where you can click through the links. Spoiler, they all come back to somewhere on this page.
Images
I used AI to create these images.
