HI, I'm Will and I'm a
Marketing Pantologist

Mahr-ki-ting / Pan-tol-uh-jist

(Or a fancy way of saying a jack-of-all-trades.)

Skills I Will Bring to the Team

I like staying updated on the latest trends and being able to step in when necessary. So much so that I have touched literally every step of the marketing process. From creating customer personas to writing and updating copy to building websites and creating data sheets.

I have executed large and small integrated campaigns from beginning to end. I have experience managing creative teams and keeping leadership informed of campaign progress and analytics.

Click these links to see examples of past work: Z-ATS Micro data sheet, Z-ATS Industrial data sheet Zonit’s Dual-Locking Power Cord press release, and Micro Automatic Transfer Switch press release, and the last trade show booth I managed from booth ideation through post lead follow-up.

I completed an Agile certification in October 2024 and currently adding AI certifications to my marketing toolbox.

Skills I Will Bring to the Team

I have executed large and small integrated campaigns from beginning to end. I have experience managing creative teams and keeping leadership informed of campaign progress and analytics.

Here are a few examples of Data Sheets, a Press release, and the last trade show booth I created – and this is a sample press release.

I completed an Agile certification in October 2024 and currently adding AI certifications to my marketing toolbox.

Experience Matters!

With agency and in-house experience creating local, national, and global campaigns – for profit and non-profit organizations, using traditional and digital marketing tools, and across a variety of industries from beverages and clothing to information technology (IT) and social justice – I’m ready and able to tackle just about anything. Below are two videos I produced.

For this video, I worked with a photographer and editing team to interview and capture Clayola Brown in Washington DC, to tell the story of the Institute and the support it received from The Gill Foundation.

This is a video I produced with a team that was 100% remote. The purpose of this video was to launch a new product. I worked with sales, engineering, and production to write the script, conceptualizing the imagery , and made edits as needed.

I produced the video below with a team that was 100% remote. The purpose of this video was to launch a new product. I worked with sales, engineering, and production to write the script, conceptualizing the imagery , and made edits as needed.

After these videos were completed I posted them to YouTube and used their links in email campaigns, sales collateral, and company websites. They now have over 2,000 views each.

The Bottom Line is...

In addition to having hard skills like web design and Adobe CC to create a campaign from scratch, I also have the soft skills required to work with brand managers, sales teams, and creative agencies.

These skills, combined with my experience, allow me to communicate with – or bridge the gap between – clients, management, and the C-Suite with ease. That means starting on day one I can hit the ground running to provide faster turnaround times and faster ROI.

The Bottom Line is...

In addition to having hard skills like web design and Adobe CC to create a campaign from scratch, I also have the soft skills required to work with brand managers, sales teams, and creative agencies.

Companies I've Worked For...

(Click on a box to learn more.)

One of the world's largest commerce agencies, serving as the commerce arm of TBWA Worldwide and as a key member of Omnicom Group Inc. Integer's services include Retail Marketing, eCommerce, Brand Communications, Media & Connections, and Data & Analytics.

For nearly three decades Fresh Produce designed, developed, and marketed women and children’s apparel and accessories in more than 400 independent retail locations and 15 company-owned boutiques., providing an almost endless array of seasonal looks that truly inspire women to live life and enjoy color.

The Gill Foundation is one of the largest funders of efforts to secure full equality for lesbian, gay, bisexual and transgender people in the United States. The foundation's mission is "to secure equal opportunity for all Americans, regardless of sexual orientation or gender identity and expression."

Tech Data is the world’s leading end-to-end technology distributor with reach, capabilities, and resources . A vital link in the IT channel, delivering the insights and optimized solutions channel partners depend on to compete in the market today, tomorrow and into the future.