Why Holman, and why Will Dodd?

First, I was impressed with the introduction of job description that highlighted “The Holman Way.” It made me feel that Holman is an honest and authentic company that values its employees. As I researched the company I was encouraged by its long history and variety of solutions offered. Finally, when I looked for people with marketing roles at Holman, I noticed the two people I found had been with the company for over 10 years. To me that says a lot about Holman as an employer (The Holman Way). It tells me people enjoy working at Holman, that Holman retains their employees, and therefore… it might be hard to get my foot in the door.

With that in mind, I spent the last week pulling together this micro site to highlight the skills I will bring to Holman as a Retail Marketing Manager based on the skills listed in the job description. From website content and SEO to understanding the target audience and social media, and if you look between the linens – how it comes together in a marketing calendar.

Please click through the links below and check out what I’ve pulled together with the goal to drive awareness, traffic, and revenue to Holman Audi Flatirons.

To generate content that connects with the customer, I would need to understand how they see the role the Audi brand plays in their lives. This link consists of a few personas created based on primary and secondary data.

SEO

One of the best ways to improve SEO is through Blogs. So I’ve written three blogs (one per month) highlighting the offerings of Audi Flatirons. These include 1 Audi in general, 2) Audi Services and Parts, and 3) Audi Financing.

I have about 40+ Facebook posts for Audi and Audi Flatirons, but this link only has nine. My goal would be at least 2 posts per week highlighting Audi, Audi Flatirons offerings, upcoming events…

Another way to increase SEO, build brand loyalty, and awareness is through events – online and live sponsorships. This link has two sponsorship briefs, one for a live event and a second for a webinar.